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Managing Expectations

Edward Ketterer • Jul 15, 2020
Managing Expectations Article

When I think of managing expectations - I think of a client’s expectations. I am reminded of an experience I had with a prospective client. 


As my initial consultations are free, I will sit with new clients to establish their current situation and outline how I can work with them. In this particular case the individual did not discuss their situation at all and defaulted to asking me if I could offer a capital guarantee and 10% annual return. My response was a slow smile and a comment that if I ever offered such a guarantee and return, I would follow it with handing over my license to operate as a registered financial advisor. Needless to say, I told him I could not help him and tried to establish the basis for such a request. As it turns out there was a scam going around at that time offered by unlicensed individuals in the local area to which he agreed to participate and was now approaching others to get involved in so he could collect a referral fee. After the meeting I proceeded to advise my local chapter of the Financial Planners Association of the scam that was making the rounds.

When managing client expectations, it is important to establish where they are currently in their financial situation, what their experience has been when it comes to investing and what they are looking to achieve going forward. The key is communication not just as you establish your initial rapport but on an ongoing basis and scheduling yearly reviews along with seminars relevant to the advice provided and the strategy under pinning their investment portfolio. By doing so you continue to address their expectations in a pro-active fashion that also provides them with an opportunity to approach you directly to arrange a more formal review.

As a client it is important for you to establish the basis upon which your financial advisor provides advice and how the advisor handles your expectations in relation to the structure upon which your portfolio is designed. In many ways the relationship you create with your advisor is similar to that of a Dutch Uncle from whom you get direct, frank answers to educate and inform and in some ways like a father confessor to whom you confide your personal situation and in this case more specifically your financial situation. Your advisor guides you through a process that creates a foundation from which your financial situation can be structured into a strategy that reflects your needs and addresses your expectations. By continuing to attend seminars and schedule regular meeting with your advisor you continue to build upon what you can expect to achieve with your portfolio.

In many ways the video on the “4 Guarantees” included with in this website outlines some of the challenge’s clients can face and touches upon how a financial adviser can assist when it comes to managing expectations.

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Copyright © Edward Ketterer 2020

Edward Ketterer has asserted his rights to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988.

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